As Chipotle prepares to expand its pet and restaurant business, it faces a growing backlash from customers and the industry that includes pet owners and advocates who say the company’s stance is misguided and counterproductive.
In response, the chain is stepping up testing of its pet food, introducing new pet food ingredients, and creating a new brand identity to differentiate itself from competitors like Chipotle Mexican Grill and Chipotle Express.
But the changes don’t seem to be having a positive impact.
The company announced on Tuesday that it had tested a pet food additive that some experts say could pose a health risk to dogs.
The company’s tests are designed to help it gauge whether its pet foods are safe for pets, and if they are, how long the pet food will remain safe.
The testing, which is part of the company “safety and reliability” initiative, is being done by a company called Pet-Safe, which was created by former PetSafe chief executive Robert S. Johnson and is backed by PetSafe CEO John W. Kelly.
Some of the pet foods tested have shown signs of contamination, according to PetSafe.
The Pet-Safety tests include a high concentration of a particular strain of a protein that is found in some pet foods.
PetSafe has not publicly identified the strain.
But PetSafe said the pet-safe product tested in the Pet-safe tests has the protein in it.
Kelly, the PetSafe founder, told The Washington Times that PetSafe has tested some pet food that is sold by PetSmart and has found the protein to be in the product.
Kelly said PetSafe will not be testing the pet product in the company-owned stores that PetSmart stores.
While some experts and pet owners have called PetSafe’s tests unnecessary and even dangerous, others have said the tests are necessary because pet food is the industry’s leading source of pet food.
In September, PetSafe released a statement calling for testing of pet foods by pet owners.
“We recognize that some of the ingredients in PetSafe Pet Food may be potentially dangerous for pets,” the company said.
“We have tested this product for the presence of the protein and it has not been found in the products.
We have tested the products with dogs and cats, and have found no signs of the meat product, which could be toxic to the dogs.
PetSafe hopes to find out in the future.”
PetSafe, founded in 2013, is a pet-safety company that is backed partly by the billionaire investor Peter Thiel, who also founded PayPal and was a founding board member of the Open Technology Institute.
Chipotle, the second-largest U.S. fast-food chain, has been a leading player in the pet and pet food industry for decades.
Chipotle has expanded its pet options with pet food products, including a brand that includes Chipotle Meatball Sub, a chicken sub dish.
More recently, Chipotle started testing pet food for meat in its restaurants and in its stores, according, in part, to consumer concerns over the potential health hazards of animal-based ingredients.
Chipotles founder, Chip Bergh, has previously said the company wants to find a way to make pet food safe for animals.
In January, Chipotls pet food became the first meat-based pet food to be tested by a food safety company.
But many pet owners said the new tests were unnecessary and potentially dangerous, and some said they didn’t trust the testing process.
In an interview with the Huffington Post, PetSmart CEO Kelly said that the testing was a good idea and that Chipotle should follow the same standards as other pet food companies.
Kelly told the newspaper that PetSafety tested food at two locations.
The tests were conducted at Chipotle restaurants in Atlanta and in New York.
However, Kelly told The Huffington Post that Petsafe had not found the meat in the new Chipotle meat sub dish that Chipotla had tested.
He said the Chipotle sub dish contained the meat from the dog and cat.
At a March hearing on Capitol Hill, PetSafety asked the Food and Drug Administration to ban the use of the animal meat in pet food by food manufacturers and other pet-food companies.
After the hearing, the FDA said it had not received any specific request to ban pet foods, but that it would review PetSafes request.
Critics said the FDA had not acted quickly enough.
The hearing drew criticism from some animal rights groups.
And animal rights advocates and pet-protection groups said the testing of the new pet-oriented food was unnecessary.
Pets have a natural affinity for meat, and many of the products in the food chain have been made with meat from animals.
Many of the companies that manufacture pet food are also major pet food makers, such as Tyson Foods, which makes meat from cattle and other animals, and Nestlé, which manufactures chicken products